Sulake is a social entertainment company focused on providing a safe and fun online service for self-expression.

About Sulake

Founded in 2000 by a small team of passionate people, Sulake is a social entertainment company focused on providing a safe and fun online service for self-expression through its products, Habbo and Hotel Hideaway.

After more than twenty years, Habbo is still one of the largest social hangouts in the world, reaching users all over the world each month. In 2018, Sulake launched Hotel Hideaway, a brand new 3D virtual world developed for iOS and Android devices.

Sulake's mission is to enable its users to meet new people, make friends and give them a place to create and share their user-generated content in a fun virtual surrounding.

Part of Azerion

Dutch media and technology company Azerion acquired Sulake fully from Elisa Oy in January 2021, after being a majority stakeholder since 2018.

Sulake's headquarters are located in Helsinki, supported by design and marketing in London and a user care centre in Madrid.