Sulake expands Mobile Strategy for Habbo
Strategy of moving audiences across platforms is accelerated by launch of Niko for iOS, and
Lost Monkey for Android™
Helsinki, January 12, 2012 - Sulake, the parent company of
Habbo Hotel, the world's largest social game
and online community for teenagers at 10 million monthly unique users, today announced the release
of gaming app Niko for iOS devices. The game will debut in the Apple App Store® on 19th
January. Sulake also announced that Lost Monkey, its first mobile app on the
iOS
platform, is now available on the
Android platform
and can be downloaded for free.
Both games support Sulake’s mobile strategy: to move audiences across multiple platforms.
Designed to appeal to a broad iOS customer base, both Lost Monkey and Niko also include direct
tie-ins to Habbo Hotel, which gives Habbo members extra benefits and value, while bringing them
back to the online community to share their experiences.
“2012 will be all about moving audiences across platforms. With Lost Monkey for iOS we
demonstrated that Habbo users very much liked the idea of receiving rewards within the mobile app
and bringing them back to the online community. These new launches, Niko for iOS and Lost Monkey
for Android, expand our efforts to move audiences in this way”, said Paul LaFontaine, CEO of
Sulake.
Sulake first tested a Habbo tie-in with Lost Monkey, which was released in September 2011.
Users who finished the game received a special reward for their Habbo Hotel account.
A similar,
but more complex tie-in has been implemented inside Niko.
Niko will be available 19th January for Apple® iPhone® (3GS, 4 and 4S), iPad®, iPad® 2 and on
iPod touch®. Niko is a freemium game that is free to download and play for the first six
levels. The full game with three versatile worlds and 28 total levels can be unlocked for USD
$1.99.
http://nikogame.com/
http://www.facebook.com/NikoTheGame
http://twitter.com/nikothegame
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