Global Habbo Hotel Fashion Survey Reveals: Lady Gaga top teen fashion icon
• Top teen fashion icons also include
Paris Hilton,
Gisele
Bündchen and
Miley Cyrus
•
Nike,
Adidas &
Puma rule in teen fashion brands
Helsinki, Finland, April 28, 2010 – To coincide with the launch of the
international fashion design competition
Habbo Runway running in
April-May, the world’s largest teen virtual community Habbo Hotel conducted a
global fashion survey to look into teen fashion consumption patterns, top
brands and fashion icons of teens today. The survey was conducted in over 31 countries, with over
60,000 respondents.
Habbo Runway is a global fashion event, during which millions of Habbo Hotel users take part
in various beauty and fashion related activities and events. The campaign’s highlight is a global
fashion design competition where teens around the world get to design their own clothing lines,
with the winning designs included in the Habbo clothes catalogue. The global competition is judged
by teen fashion icon Miley Cyrus.
Teen’s favorite fashion icons
According to the survey, the top fashion icons for teens are Lady Gaga, Paris Hilton, Gisele
Bündchen and Habbo Runway star Miley Cyrus. Lady Gaga was the number one fashion icon for both boys
and girls, in all countries surveyed, excluding Spain where
Ronaldo took the number one spot. The icon to
fill the number two slot varied between girls and boys, with boys ranking
Michael Jackson next on the list,
whilst for girls Miley Cyrus was next after Lady Gaga.
Fashion is a very important aspect of teens’ lives, with nearly 70 per cent of all
respondents stating so. A vast majority (82%) also state that they enjoy shopping for fashion, with
slight differences between girls (92%) and boys (74%). Over half (56%) of the respondents say they
shop for clothes, shoes and accessories at least every couple of weeks.
Fashion has a strong influence on teen life
A third of the survey participants say that the latest fashion trends always impact on the
way they dress, with 47 per cent saying that trends make an impact sometimes, but they don’t always
look to the latest trends. The survey results highlight that compared to European countries,
fashion trends have a bigger impact in South American countries, including Argentina, Brazil,
Colombia, Venezuela and Peru.
Teens also seem confident when it comes to new, different styles, with 72 per cent of all
respondents saying they wouldn’t be afraid to try out something different in fashion. 45 per cent
also see themselves as trendsetters, always being the first to try out new fashion styles.
Fashion inspiration
Clothes shops (46%), friends (37%) and magazines (37%) are the first places where teens look
for fashion tips, with TV and the internet following closely behind. The top three online sources
of inspiration consist of clothing store websites, fashion brands’ own web pages, and fashion
blogs. Fashion blogs are more popular among girls, with 34 per cent following them actively,
compared to only 19 per cent of boys. In contrast, boys are more enthusiastic than girls to take
fashion tips from social networks such as
Facebook.
The top teen fashion brands
The global results show that Nike, Adidas and Puma are the top three fashion brands for
teens, with
H&M following in fourth place. For the girls,
the top three brands were Adidas, H&M and Nike, compared to the boys who preferred Nike, Adidas
and Puma.
Check out one of the
Habbo Runway campaign pages on
Habbo.com. You can check out your local campaign group pages by logging in to your local Habbo
Hotel!
Press images can be found in the
Sulake image
bank.
For more information please contact
Sulake PR.
Habbo Hotel Fashion graphs - for larger files click on the images!
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