Introducing Bobba Bar, a virtual bar on-the-go
- Bobba Bar is now available for the iPhone / iPod touch, Nokia Smart Phones and other S60
devices
Helsinki, Finland, November 9, 2009 – Social entertainment company Sulake today
announces the launch of
Bobba Bar, a virtual bar for the mobile phone.
The service - a first of its kind - is available now at
iTunes App Store for the iPhone
and iPod touch and at Nokia’s
OVI store for Nokia smart phones and at
GetJar and
www.bobba.com. Bobba Bar’s exciting bars, cafés
and clubs provide a fun environment for over 17 year-old mobile phone owners to make friends and
date with people from all over the world.
The launch of Bobba Bar is a continuation of Sulake’s past mobile experiments, including
research project
Mini Friday and Bobba beta for Nokia
phones. Based on user feedback, the service has been crystallized into an easy-to-use social
meeting place. It is also a natural extension to Sulake’s
Habbo Hotel, the world’s largest teen
virtual hangout.
Bobba Bar’s simple user interface makes talking to other bar guests incredibly easy; users
simply tap in text, which appears as speech bubbles on other users’ phones. Bobba Bar users can
create their avatars from a large amount of designs for the face, body, hairstyle, skin colour and
clothing; altogether there are over a billion combinations to choose from. Each avatar is easily
customised with life-like outfits or more unusual and quirky accessories.
The Bobba Bar virtual environment is navigated with simple gestures like tapping, panning and
pinching on the iPhone. Bar guests can add friends to their friend list, invite friends by using
SMS, email and Twitter, and send messages to each other. Visitors can also get free virtual drinks
by chatting to the virtual bartenders.
“We’re really excited to launch our new mobile virtual bar,” said Sampo Karjalainen,
co-founder and Chief Creative Officer of Sulake. “As the first virtual hangout for the iPhone, iPod
touch and Nokia smart phones, Bobba Bar makes it fun to meet and make friends on-the-go.”
Bobba Bar is a free download. In the near future Sulake plans to provide virtual content
purchases inside Bobba Bar.
- Ends –
To download Bobba on your iPhone, iPod touch, Nokia Smart Phone, or other S60 device, visit
www.bobba.com.
Bobba press images can be downloaded from the
Sulake press image
bank.
For more information please contact:
Sampo Karjalainen, co-founder and Chief Creative Officer,
+358 50 382 7321, sampo@sulake.com
Juhani Lassila, Director, PR & Communications,
+358 40 541 2365, press@sulake.com
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