Habbo Hotel and MTV International partner to bring the MTV Europe Music Awards to the world's largest teen virtual world
Helsinki, October 14, 2009 -- MTV International and Habbo Hotel, a virtual world
for teenagers, today announced a global partnership that will extend the MTV Europe Music Awards
(EMAs) to the virtual world. With its 14 million monthly unique visitors, Habbo is the world’s
largest virtual world and online community for teens.
From September 21, in conjunction with the opening of voting for the nominees in all
categories of this year’s MTV Europe Music Awards, Habbo launched a MTV EMA-themed virtual space
within all Habbo communities worldwide. Habbo users have the opportunity to visit the virtual MTV
EMA space, vote for their favourite artists, and join their friends in activities and competitions
around the world-famous MTV Europe Music Awards event.
The Habbo virtual environment provides a unique opportunity for teens to interact and hang
out with other music fans. The campaign in Habbo includes MTV EMA branded spaces, such as the main
stage, lounge, red carpet and back stage areas, and Habbo users can take part in different themed
activities and competitions. From the Habbo user’s perspective the highlight of the campaign may
well be their chance to win a virtual MTV Europe Music Award, which they can show off to all their
Habbo friends. A select amount of these virtual awards will be awarded to participants in the
campaign’s events.
"Music is the sole biggest asset that our teens users value in their lives, and thus we are
extremely happy to partner with MTV Europe Music Awards,"said Christian Batist, Senior Vice
President of Marketing at Sulake Corporation. "The highly involving activities in Habbo will allow
us to activate a massive music-loving user base to take part in the awards. We aim to generate
massive amount of votes for the MTV Europe Music Awards from our Habbo audiences around the
world."
There are currently Habbo communities in 31 countries on six continents. To date, over 148
million Habbo characters have been created and close to 14 million unique users worldwide visit
Habbo each month. (source: Quantcast). More than 90% of Habbo users are 13-18 years old and the
gender split is roughly equal (56% boys; 44% girls). Habbo users spend an average of 43 minutes on
the site per visit.
Check out an example of a
Habbo EMA group page (UK
example).
Download Habbo EMA press images:
Awards
ceremony low-res
Awards
ceremony high-res
Awards,
close up low-res
Awards, close up
high-res
For more information contact
Sulake PR.
About the MTV Europe Music Awards
The MTV Europe Music Awards is one of the world’s most prestigious live music events.
In 2008, the EMAs generated more than 4 million unique visitors to www.mtvema.com and over 100
million online votes.
The 2009 MTV Europe Music Awards will be broadcast live in the following countries : Armenia,
Austria, Belarus, Belgium, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia,
Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Latvia, Lithuania,
Luxembourg, Former Yugoslav Republic of Macedonia, Malta, Moldova, Monaco, Netherlands, Norway,
Poland, Portugal, Romania, Serbia & Montenegro, Slovak Republic, Slovenia, Spain, Sweden,
Switzerland, Turkey, Ukraine, United Kingdom.
About MTV Networks International
MTV Networks International includes the premier multimedia entertainment brands MTV: Music
Television, VH1, Nickelodeon, MTVNHD, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy
Central, Game One, Neopets, GameTrailers, Shockwave, Addicting Games, Atom Films and Xfire. MTV
Networks' brands are seen globally in 578 million households, in 162 countries and 33 languages via
168 locally programmed and operated TV channels and more than 400 digital media properties. The
company's diverse holdings also include interests in television syndication, digital media,
publishing, home video, radio, recorded music, licensing & merchandising and two feature film
divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA,
VIA.B).
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