Mika Salmi Appointed Chairman of Sulake, the Company Behind the World’s Largest Teen Virtual World Habbo
- Digital Entertainment Pioneer and Visionary, Mika Salmi, Delivers Deep Media Industry
Knowledge to Sulake’s Board of Directors
Helsinki, Finland/Los Angeles, California -- August 6, 2009 – Sulake, the company
behind Habbo, the world’s largest virtual world for teens, has appointed Mika Salmi as chairman of
the Board of Directors as of June 2009. With his long and successful career in digital
entertainment, Salmi is a great addition to Sulake’s current international expertise in casual
virtual worlds and social media.
Most recently, Salmi was president of Global Digital Media for MTV Networks/Viacom, where he
oversaw more than 1500 employees in 60 countries and worked across MTVN’s many brands, including
Comedy Central, Nickelodeon, MTV and 30 others.
Previously, Salmi founded Atom Entertainment, one of the world’s first online entertainment
companies. The company was sold to Viacom in 2006.
Throughout his career, Salmi has been at the forefront of new digital entertainment
developments. He started in the music business in 1988, discovering and signing Nine Inch Nails,
which went on to multi-platinum success, won several GRAMMY® Awards and most recently pioneered the
digital distribution of its music direct to fans. In the early 1990s while working for EMI Music,
Salmi was among the first Western music executives to explore opportunities in post-communist
Eastern Europe. He was early to jump onto the Internet, first at his job at Sony Music in 1994 and
then as an early employee at RealNetworks in 1996.
“Mika Salmi is an excellent addition to Sulake’s Board and we are delighted to announce his
appointment as the chairman,” said Timo Soininen, CEO of Sulake. “Mika has a long and
impressive track record in the interactive entertainment industry and he is one of the online
pioneers and visionaries. His insight into industry trends will bring great value to Sulake’s
future strategy.”
“Social entertainment is the convergence of social networking, gaming, virtual worlds and
real time broadcasting,” said Mika Salmi, chairman of the Sulake Board. “Already a leader in
virtual worlds and online communities with Habbo, Sulake is perfectly positioned to lead this new
and rapidly developing converged business with innovative products, a profitable business model and
an effective global operation.”
Mika Salmi was born in Finland and lives and works currently in San Francisco, California.
Check also the
complete bio of Mika
Salmi.
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For more information please contact: press@sulake.com.
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