Virtual world Habbo switches off for Earth Hour 2009
Helsinki, March 24th, 2009 – Habbo, the world’s largest virtual world for teens,
is supporting the WWF’s global climate change initiative Earth Hour 2009. The campaign
encourages individuals, businesses, governments and communities to turn off their lights for one
hour on Saturday March 28, 2009 at 8:30 PM.
Habbo’s millions of teen users are all urged to take part at home by switching off their
lights, computers and television sets. All Habbos taking part will be rewarded with specially
designed badges for their avatar and stickers to use on their profile pages. To further spur users
into action, the Habbo virtual world itself will not be accessible in all countries for the
duration of Earth Hour.
According to a global Habbo survey of 75,000 of its users, almost 75% of the teens pledged to
support Earth Hour 2009. 51% of Habbos were already aware of Earth Hour, and it is hoped that
they use the educational materials available in Habbo to further spread the word throughout the
virtual world.
Teenagers are very conscious of climate change issues, and the survey shows the vast majority
of them (over 80 %) believe that movements like Earth Hour really do make a difference.
Check out one of the local
Earth Hour campaign Habbo group
pages.
Download the Habbo Earth Hour campaign image here:
High
res
Low res
For other press images go to:
Habbo / Sulake press
images.
About Earth Hour
Earth Hour is a global WWF climate change initiative. Individuals, businesses, governments
and communities are invited to turn out their lights for one hour on Saturday March 28, 2009 at
8:30 PM to show their support for action on climate change. The event began in Sydney in 2007, when
2 million people switched off their lights. In 2008, more than 50 million people around the globe
participated. In 2009, Earth Hour aims to reach out to 1 billion people in 1,000 cities.
www.earthhour.org
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