NBC.com brings 'Heroes' to Habbo's Virtual World
- The Leading Virtual World for Teenagers Creates New ‘Heroes’ Character
UNIVERSAL CITY, Calif. – January 27, 2009 – NBC.com and Habbo, the largest online
virtual world for teens, announced today the launch of a new, virtual ‘Heroes’ character, which was
created by Habbo and will live on
Habbo.com and ‘Heroes’ Evolutions, the on-air
show’s interactive Web site at
www.nbc.com/Heroes/evolutions/.
While following directions from a mysterious virtual messenger, the new character will take
the audience on an adventure as she discovers the history of ‘Heroes’ through a journey that
travels back and forth between
Habbo.com and the
‘Heroes’ Evolutions site.
“We're excited to work with Habbo to introduce a new character that will extend the
enormously popular and Emmy® Award winning ‘Heroes’ interactive story beyond the official Web site
on NBC.com,” said Stephen Andrade, senior vice president, Digital Development and General Manager,
NBC.com.
On Habbo.com, fans of the show will be able to interact with the new virtual hero through a
variety of in-game activities. Habbos participating in a weeklong quest will discover their own
special powers and will be recruited as new heroes. Those who successfully complete the mission
will be awarded various virtual prizes.
On the ‘Heroes’ Evolutions site, the new virtual hero will be woven into several of the
in-universe, interactive extensions of the on-air show, including a character profile, the
Primatech Paper Assignment Tracker and new chapters of the ‘Heroes’ graphic novels.
"Habbo is taking an original approach to working with an incredibly popular TV show," said
Teemu Huuhtanen, executive vice president, Marketing and Business Development,
Sulake Corporation and president, North
America, Sulake Inc. "By partnering with NBC.com, we are extending the 'Heroes' brand and
connecting our audience to the television program in a unique and creative way."
The agreement was brokered by the William Morris Agency and marks the first time ‘Heroes’ has
partnered with a virtual world.
About NBC.com
NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile
destination for television and interactive entertainment. With both derivative and web-exclusive
programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to
extend their entertainment experience beyond the broadcast, and the first weekly social networking
experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The
site offers full episode streaming of many NBC Entertainment shows as well as short clips,
interactive games and social networking, including user-generated content. NBC.com continually
develops new ways for consumers to experience entertainment content on both existing and emerging
platforms. The site is the recipient of multiple Emmy and Webby awards for its content and
applications. Please log on to
www.nbc.com to learn more.
