Habbo Reaches 100 Million Registered Avatars Worldwide
The Leading Online Virtual Community for Teens Reaches Century Mark Milestone for User Created
Characters
Helsinki (June 26, 2008) - - Habbo, the world’s largest virtual community for
teenagers, announced today that its 100 millionth avatar has been created. As a pioneer in the
virtual world landscape, Habbo has steadily grown its teen audience since launching in 2000.
Currently Habbo attracts close to 10 million monthly visitors to its services worldwide.
The 100 millionth avatar was created by a Habbo user in UK. As a gift to celebrate the
milestone, Habbo presented the lucky teen special virtual Habbo prizes including a tailor-made
Habbo room with some extremely rare items as well as a wealthy amount of Habbo coins. In addition,
the 100 millionth Habbo gets to work on creativity ideas with a brand new MacBook Air laptop
computer.
“During the past eight years, Habbo has maintained its vitality by listening to its users’
wishes and by adapting the service to meet Habbo’s needs,” said
Timo Soininen, CEO of Sulake, the parent company for Habbo. “We humbly recognize
the fact that Habbo is essentially our user’s own place and our role is to build and maintain a fun
environment for them.”
During the last six months, Habbo has seen an amazing growth of nearly 20 million registered
new users. A successful site redesign in late 2007 including e.g. lots of enhanced features for new
users, various marketing and in-game campaigns, celebrity appearances in various countries are just
a few factors credited for this amazing growth.
“This is an important landmark for Habbo,” added Timo Soininen. “Attracting 100 million
Habbos is a testament to how user generated content and activities in a fun cartoony setting create
a compelling service and experience for teens. We have also lots of exciting plans for the future,
and look forward to watching how Habbos engage with the world around them.”
Originally introduced in Finland, Habbo has now expanded to 32 communities in countries
across six continents. Globally, Habbo has nearly an equal split between boys and girls; 70 percent
of users are 13-16 years old and 64 percent visit Habbo every day. On average, Habbos users spend
about 39 minutes per visit to the site.
Read more about the
Habbo history.