Double Fusion Connects Advertisers with Millions of Teens in Habbo's Virtual World
The Leading Virtual World for Teens Offers Unique Online Advertising Opportunities
Los Angeles (April 7, 2008) – Habbo, the premier and largest global virtual
community for teens, announced today that Double Fusion, the leading independent in-game
advertising firm, is now the exclusive advertising sales agency for the Habbo.com property in the
US. Double Fusion will manage media sales and coordinate in-game, integrated marketing
campaigns that position brands in an exciting and authentic way to Habbo.com’s massive and hip teen
audience.
As the exclusive advertising representative for Habbo.com, Double Fusion will handle
advertising sales, sponsorships and promotional opportunities with brands seeking to reach
Habbo.com’s growing base of 2.4 million unique visitors per month (source: Comscore).
Utilizing their extensive sales experience in 2D and 3D environments for in-game advertising and
marketing campaigns, Double Fusion will work with advertisers from the entertainment industry,
retail, fashion and sports arenas to create relevant and interactive brand campaigns. By
integrating branding elements into its virtual world, Habbo builds exposure and increases awareness
without the use of intrusive ads. The partnership aims to build campaigns that support the
Habbo experience, and that organically grow due to the community support.
“Habbo teens are savvy and insist on interacting with brands in a way that is both fun and
enhances the online experience, and Double Fusion is unique in its ability to blend traditional
media with immersive online campaigns which our users will enjoy,” said Teemu Huuhtanen, Executive
VP, Marketing, Ad Sales and Business Development, and President, North America, Sulake Inc. “
Over 200 advertisers have used Habbo globally and the trend is growing. The average Habbo
user spends nearly 40 minutes on the site per visit, which provides a rich foundation for a company
seeking to build an identity in a virtual world environment.”
Leveraging Habbo’s virtual world for real world branding, advertisers can execute a variety
of marketing initiatives, including in-game billboards, contests, interstitials and instant-console
messaging, customized brand rooms, sponsored quests, – all of which create a natural integration
that adds value and appeals to teens.
“Double Fusion understands the power of Habbo, and the richness and depth of the audience and
environment,” said Jonathan Epstein, president and CEO, Double Fusion. “The virtual world
environment is a natural extension of our vast experience building both sponsorship and media
programs in the gaming landscape.”
There are currently Habbo communities in 32 countries on six continents. To date, more
than 94 million Habbo characters have been created globally and 9.5 million unique users worldwide
visit Habbo each month (source: Google Analytics).
About Double Fusion:
Double Fusion is the game advertising expert. The company brings together the
leading in-game ad serving technology, the broadest network of games across a wide variety of
genres, and a sales force that has helped create and evolve the in-game advertising industry.
Double Fusion provides marketers and their advertising agencies with the
broadest range of in-game, around-game and web-based solutions with which to engage and sell the
valuable and hard-to-reach gamer demographics. Double Fusion is privately held and
headquartered in San Francisco, with offices in Los Angeles, Chicago, New York, Jerusalem, London,
and Tokyo. More information on Double Fusion is available at www.doublefusion.com.
For more information, please contact:
Erik Fairleigh
Edelman Public Relations, for Habbo
323-202-1026
erik.fairleigh@edelman.com
Sibel Sunar/Brian Rubin
fortyseven communications for Double Fusion
323-658-1200
sibel@fortyseven.com / brian@fortyseven.com
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