Habbo Partners with William Morris Agency to Expand Entrance into the Entertainment Industry
New Partnership Will Provide the Leading Virtual World for Teens New Entries into Film, Sports,
Television and Music
LOS ANGELES (February 6, 2008) - - Habbo, the largest virtual world for teens,
today announced it has partnered with William Morris Agency, the world’s largest and most
diversified talent and literary agency. Habbo is the first online virtual world the agency will
represent in the rapidly growing digital entertainment industry.
To expand the virtual world’s reach into the entertainment industry, the William Morris
Agency will help Habbo facilitate new strategic partnerships to generate cross-marketing and
promotional opportunities. Additionally, William Morris will provide popular Hollywood and music
celebrities for in-game interview appearances within the Habbo community.
“The William Morris Agency is the preeminent talent agency in the business,” said Teemu
Huuhtanen, EVP, Habbo business and President, North America. “They will play a crucial role in
expanding the Habbo brand across North America by initiating for us new relationships with
advertisers in the entertainment industry and developing high-profile promotional opportunities.”
Working together, the William Morris Agency will leverage Habbo’s presence as the leading
teen virtual world to develop new revenue-generating business opportunities with major studios,
television and cable nets, record labels, and professional sports leagues, to name a few.
“As the Habbo community continues to increase, their audience will demand a mainstream
in-game entertainment presence,” said Jim A. Wiatt, Chairman and Chief Executive Officer, William
Morris Agency. “William Morris’ Digital Group will be a key partner helping Habbo develop ideal
business and marketing opportunities with the leaders of the entertainment industry.”
There are currently Habbo communities in 31 countries on five continents. To date, over 86
million Habbo characters have been created and more than 8 million unique user’s worldwide visit
Habbo each month (source: Google Analytics).
About William Morris Agency:
Founded in 1898, the William Morris Agency is the leading talent and literary agency in the
world, with principal offices in New York, Beverly Hills, Nashville, London, Miami Beach and
Shanghai, China. The Agency represents clients in all segments of the entertainment industry,
including Motion Pictures, Television, Music and Personal Appearances, Broadway Theatre and
Theatrical Touring, Book Publishing, Commercial Endorsements, Sports Marketing, Corporate
Consulting, Digital Media, and Video Games. The William Morris Agency can be found at
http://www.wma.com.