Habbo Takes Creativity and Self-expression to a New Level
- The world's fastest growing online community for teens introduces Habbo Home, uniting a
virtual world and social networking in a completely new way
Helsinki, Finland, February 1, 2007 – HABBO, one the world's largest and fastest
growing online destinations for teens takes on the social networking world by introducing a totally
new and versatile feature, Habbo Home. This is the first time that a virtual world is tightly
linked to a social networking site. Following Habbo's country roll-outs there will be customizable
Habbo Homes available to all Habbo fans. Currently there are over 70 million registered Habbo
community characters in 29 countries.
Habbo Home allows all Habbo community members to create their individual Habbo Home pages by
customizing the layout and then adding their own innovative touches. The appeal of Habbo Home is
that it gives community members a further opportunity for integrating personal expression with
creativity. Now the members have a chance to express themselves and use their ingenuity in a
completely new way. The Habbos' identity and favored activities within the online community are
viewable to everyone from a centralized location. In addition, celebrities, artists, and select
brands will also be invited to have official Habbo Home pages.
Social Networking Habbo Style
Habbo takes a gigantic leap towards social networking with the introduction of this product
- in its own style. Within the Habbo community, users create their own identity and accentuate
their self-expression without real-life restrictions. Habbo Homes are an extension of this. With
the fully customizable pages, the idea is to show your Habbo personality to your friends and
potential friends.
The wide selection of layouts and decorative elements give the users millions of options in
presenting their Habbo personality. These choices include e.g. an extensive selection of different
backgrounds as well as fully customizable stickers, sticky notes and widgets. On the page users can
show various info about their Habbo life, e.g. Habbo character info, friend lists, room
descriptions and Habbo game score listings. The Habbo Home page is tightly linked to the virtual
world: with a click of a button you can e.g. access the user rooms shown on the page.
Habbo Home provides companies and brands with a completely new and exciting way of building
their brand value among teenagers around the world. By sponsoring certain elements in Habbo Home,
the partner gives Habbos the opportunity to decorate their pages with cool objects, but free of
charge.
Safety is a key priority in Habbo
Habbo prides itself in offering premium safety features for both the Habbo Online Community
and the new Habbo Home pages. In addition to the safety moderation activity and the language
filtering tool "Bobba filter", the Habbo Home concept has a user activation system including
buttons that immediately allow users to report inappropriate content.
For more information, contact:
Juhani Lassila, Communications Manager, Sulake Corporation, tel. +358 40 541 2365,
juhani.lassila@sulake.com
Habbo / Sulake press images:
www.sulake.com/pressroom_material.html.