Sulake Corporation selected for the 2006 Red Herring 100 Europe list

08.05.2006

- Award Recognizes the 100 "Most Promising" Firms Driving the Future of Technology

HELSINKI, Finland, May 8, 2006
- Red Herring today announced that Sulake Corporation is a recipient of Red Herring 100 Europe, a selection of the 100 private companies based in the EMEA region that play a leading role in innovation and technology.

Sulake is an interactive entertainment company focused on online communities and casual multiplayer games. Sulake's main product is Habbo, a new type of youth brand, which is based on one of the world�s fastest growing online communities for teenagers - Habbo Hotel.

"Market obstacles remain but our list shows that great companies are being created in Europe," said Red Herring editor-in-chief Joel Dreyfuss.

Red Herring's lists of top private companies are an important part of the magazine's tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay and Skype were spotted in their early days by Red Herring editors as those that would change the way we live and work.

Red Herring's editorial staff rigorously evaluated more than 700 private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

To honor the CEOs of Red Herring 100 Europe companies, Red Herring has invited each CEO to present his or her company at its Venture Market Europe 2006 conference, a forum for technology's most exciting companies to share their insights on the future of innovation and the entrepreneurial journey. Scheduled for May 8-10, at the Westin Paris, this intimate, three-day conference will explore the trends, technologies and people affecting the IT sphere in the EMEA region. Last year's optimistic outlook has been revisited and reflected in the 2006 theme "Old World, New Hope - 100 Reasons to Believe in Europe�s Innovative Edge."

For more information about Sulake Corporation, please contact press@sulake.com.

About Red Herring

Red Herring, Inc., founded in 1993, is a media company whose mission is to cover innovation, technology, financing and entrepreneurial activity. Its staff of award-winning journalists tell readers what's first, what matters and most importantly, why.

Red Herring is dedicated to thorough research, relevant metrics deep financial analysis, in-depth reporting, crisp writing and thoughtful debate. We are a skeptical, intelligent and trustworthy source of information in technology business. Our primary obligation is to provide the most relevant, honest and independent information and analysis to our audience, with the conviction that an exceptional editorial product is the best catalyst for success and the best way to serve our advertisers and investors. Our content is original, compelling and actionable for industry executives and entrepreneurs.

A privately held company, Red Herring, Inc. is headquartered in Belmont, California. For more information visit www.redherring.com

Did You Know?

Habbo has been visited by a wide array of celebrities, including Ozzy Osbourne, Natasha Bedingfield, Operator Please, Gorillaz, Beastie Boys and Ashlee Simpson, among others.