Habbo Hotel reaches a unique audience of 4 million per month
- Virtual community attracts teens worldwide
HELSINKI,Finland, 11th of July 2005 - Habbo Hotel has proven to be one of the
hottest online destinations for teenagers. Globally Habbo Hotel audience has reached 4 million
unique browsers per month. (Source: Nielsen NetRatings, June 2005).
Habbo Hotel is a new kind of youth community rooted in a richly colorful, multi-dimensional
virtual world. Since its launch in 2000 Habbo Hotel has taken the world by storm. In addition to
its huge numbers of monthly users, over 30 million Habbo characters have been created so far by the
users. To date, Habbo Hotel sites have been launched in 16 countries in four continents. Habbo
Hotel is developed and operated by Sulake Corporation, a leading interactive entertainment company
from Finland.
The attraction of Habbo Hotel is based on the camaraderie of community and the opportunity
for self-expression and creativity. Teens join by creating a fully-customized online character
persona called a Habbo. From there, users explore the vast hotel where they can chat and make
friends with other Habbos, play a wide range of games party and dance by the pool, create and
decorate their own fantasy room - the interactivity and options are virtually limitless.
From an advertising perspective, Habbo concept offers one of the most innovative and
cost-effective ways to communicate and interact with the teen demographic, build brand loyalty and
modify consumer behaviour. Habbo Hotel turns traditional online marketing campaigns into live
virtual marketing experiences. The viral marketing effect of these campaigns is multiplied by the
fact that these take on a life of their own, outside the Habbo environment, as they flow into
myriad fan sites and discussion forums. The companies that have already benefited of this immersive
advertising capability of Habbo Hotel are i.e. Coca-Cola, Nike, L´Oreal, Gillette, Procter &
Gamble, Playstation to name a few.
The viral power of Habbo community was proved with the latest content campaign inside Habbo
Hotel, Habbowood Film Challenge. It generated worldwide over 400,000 animated films created by
Habbo users. The participants of the challenge had the opportunity to direct their own simple
animation clip. The campaign was run in 14 countries in four weeks time during May-June 2005. The
success of campaign was phenomenal, since the campaign was endorsed mainly within Habbo Hotel
itself, without external advertising.
Moreover, further reinforcing the huge marketing potential of the property, leading licensing
industry magazine LICENSE! recently named Habbo Hotel as one its editors´ top property picks for
2006 and beyond.
"Habbo Hotel, with its 4 million unique monthly users and over 130 million page impressions,
is already a huge youth medium in itself. Habbo is a new kind of youth brand rooted on one of the
largest teen communities in the world. One of the key success factors of Habbo is user generated
content: the fun games and activities our users create for themselves", says Timo Soininen, CEO of
Sulake Corporation.
For more information please contact:
Mr. Teemu Huuhtanen, Executive Vice President, Sulake Corporation, tel: +358 9 681 22 70
Mr. Janne Kouri, Director of Business Development, Sulake Inc., tel: (310) 395-0404
www.sulake.com
www.habbohotel.com