Habbo Returns To Its Roots

Monday, Oct 29, 2012 / Writer: Paul LaFontaine, CEO

Launched over 13 years ago, Habbo Hotel was one of the first online communities. Since then the market for online communities has changed considerably. Habbo has always been for teens and we are aware that continuous development and renewal is key to successfully serving the teen audience.

Habbo is going back to its roots. It has always been a place to meet and enjoy time with friends. We are going to focus specifically on the features and services that makes finding new friends and sharing with old friends enjoyable. This means new features, fresh themed entertainment and a variety of games. And we will keep elements of the service Habbos have always loved. 

As we increase our focus we are going to streamline the business. The Sulake organization will be restructured to better serve the community needs. These necessary changes will allow us to maintain Habbo as an iconic and safe service for our users.

The 12 local Habbo sites will keep running as usual and the service will continue to be moderated and free to play. We will launch campaigns monthly as we always have and we will continue to offer new, exciting games on the recently launched game platform.