Habbo Hotel Partners with Capri-Sun
Last week we announced a new advertising partnership with Coca Cola in the UK. The partnership sees
a cross promotion of Habbo with the Capri-Sun brand on-pack and in-game including a heavy weight
advertising campaign.
70 million packs of Capri Sun will be Habbo branded and 1 in 10 packs include a special
virtual badge that can collected on Habbo.com. The on-pack advertising drives customers to a
landing page on Habbo, where they will be able to access ‘The Capri-Sun Summer Theme Park’ branded
room.
Habbos will also be able to join a
Capri-Sun fan group where they
can interact and see previews of prizes and exclusive content. The community will have the chance
of winning monthly limited edition bespoke Capri Sun goods as well as prizes like Nintendo Wiis and
iPhones. Through this partnership with Coca Cola, we are delighted to be able to offer our
community access to new and exciting content whilst reaching Capri-Sun’s target audience.
This is a great example of a campaign where a brand enters the social-space of consumers and
genuinely adds value to their experience and enjoyment by becoming part of the conversation on
Habbo.
