Habbo partners with MTV
We’re happy to tell you all, that last
week we announced a media partnership with
MTV in the UK! The deal covers a
new content and advertising partnership with MTV Networks International (MTVNI) owned by Viacom
Inc. The partnership follows a
successful
collaboration last autumn, focused around last year’s MTV Europe Music Awards and builds on
similar strategic partnerships with MTV in Belgium.
Habbo and MTV Networks International will cross promote content and exchange advertising space in an agreement which represents a strategic partnership for both companies. The tie up will see Habbo run its first ever TV advertising campaign in the UK whilst it will also be the first time that MTV Networks International has partnered with a virtual world.
Two specially commissioned Habbo ads will run on MTV’s UK channels from 4 th of June and will be complimented by advertising on MTV.co.uk. Within Habbo Hotel, MTV has its own fan group and virtual studio where Habbos can get an exclusive virtual MTV web poster.
The group will provide fans with the latest news
and gossip about the MTV celebs that will be coming into the MTV studio in Habbo to chat and launch
exclusive competitions. The Habbo community will also be able to host their own MTV parties to
share the fun with their friends!