Children’s Rights Day 20th anniversary celebrations in Habbo.fi

Friday, Dec 11, 2009 / Writer: Merja Turpeinen, Communications Manager


This autumn we ran a very exciting campaign in Habbo Finland, related to the UN Children’s Rights Day 20th anniversary, held on November 20th.

The campaign was done in cooperation with a bunch of goodwill organizations, including Unicef, Save the Children, Mannerheim League for Child Welfare and EOPH (Life tastes better without drugs) to mention a few.

The main theme of the campaign was naturally children’s rights and how well young people are aware of them. We e.g. looked into the teen knowledge of children’s rights by organizing a survey in Habbo, and found out the Finnish youth are well aware of their rights as under 18 year olds. We also arranged a competition concerning the same topic and the chosen 13 participants who answered correctly to the competition questions were able to take part in a chat in Habbo with the Finnish Speaker of the Parliament, Mr. Sauli Niinistö.

The goodwill partners organized chats related to the topic in Habbo during the one month campaign, so that users could discuss the subject in more detail with the organization representatives . All the campaign activities were promoted on the campaign group page.

The main celebration day, November 20th, started with a chat with Mr. Niinistö in Habbo, where the users could ask him about different issues related to children’s rights. In the afternoon we welcomed three Finnish artists, Jyrki 69, Signmark and Paleface for a visit in Habbo, and Ice Café, the room where the visits were held, was completely packed throughout the evening. We’ve also just created a compilation video of the Children’s Rights Day activities; you can check it out on YouTube. In Finnish only I'm afraid!