Latin American Idol celebrations in Habbo
As a continuance to the
Idol campaigns we’ve had so far in Habbo
US &
FR,
we’ve this autumn agreed on a partnership with FremantleMedia Latin America and Sony Entertainment
Television, to bring the
Latin American Idol to the huge
LatAm Habbo audience of over 10 million users! The Idol campaign started in
habbo.es in September, and will continue
throughout the autumn, until the fourth season TV finale of the show on December 10th.
Latin American Idol is the first version of ‘Idols’, which unites more than 20 countries in
one big talent competition with participants from the whole region and in which habitants within
the whole region can vote their favorite candidate by phone.
As part of the Idol celebrations, there has been created a branded Idol stage within the
virtual world, and two new Idol furnis will be launched each week throughout the competition. There
is also a
campaign group page created for
the show, which only a couple of hours after opening gained over 5,000 members. Currently there are
over 46,000 members, more joining each day. It seems the Habbos are as excited as we are of the
show ☺
The last 7 finalists are coming for a visit in Habbo every Friday, after they’ve been
eliminated from the competition, so Habbos will have an exclusive chance to meet the stars! So far
we’ve had one of the competitors,
Rolando, for
a visit, and on Friday November 11th we’re getting the next one – looking forward to see whom that’l
l be!