Virtual Recycling

Monday, Sep 17, 2007 / Writer: Christian Batist, SVP Marketing

All along the seven year long history of Habbo there has been people who do not understand why anyone would buy virtual furniture – in other words they have misunderstood the whole concept of Habbo, which is not to sell virtual items, but entertainment and experiences. You can compare it to e.g. going to the movies.  

At least for the people mentioned above it must be beyond comprehension that the same virtual furniture is being recycled as well. In Habbo, it is possible to recycle the virtual furni that you don’t need anymore. In exchange for recycling the old items, using a recycling device called Ecotron, the Habbo user receives a brand new piece of furni, which is in fact created from the old materials, or so the design makes you believe. In a virtual world the bits of data are of course always new. 

A joke? Maybe not. Since it's launch, the Ecotron device has recycled 4.634.117 pieces of virtual furniture and the amount increases all the time. Hopefully Habbos are as enthusiastic recyclers in the real world too!

Tags: Habbo Marketing Virtual Economy